Concrete and paving local SEO audit
Concrete and paving local SEO audit: find where the spring rush goes to someone else.
A concrete and paving local SEO audit checks your profile, your website, and your rank across the whole service area. It turns "how are we doing on Google" into a fix list with a value on each item, done before the season opens.
A concrete and paving local SEO audit is a review of everything that decides whether a driveway, walkway, and parking lot company shows up on Google Maps and Search. It checks the Google Business Profile fields, the website pages, reviews, and whether the name and address match everywhere. It checks that homeowner and commercial work are split into their own pages. And it checks your rank at a grid of points across the service area. The output is a heat map of where you show up and where you do not, plus a short list of fixes in order. It matters because distance is the biggest ranking factor, and the paving season is short enough that a gap in coverage is a lost year, not a lost week.
By the numbers
- ~55% of Local Pack ranking is distance, per Whitespark's 2026 survey, so coverage has to be checked across the area, not at one point. INDEPENDENT RESEARCH
- ~32% sits in Google Business Profile signals, which is where most audit fixes are found. INDEPENDENT RESEARCH
- 49 points: the grid DHM walks in a free audit to map a paving company's real coverage. DHM DATA
- 0 ways to pay Google for rank, so an audit that promises a bought position is selling a myth. GOOGLE DOCUMENTED
What a concrete and paving local SEO audit checks
Six areas. Each one either helps you rank, helps you convert, or is quietly capping you.
- Google Business Profile: primary and secondary categories, service list split by buyer, service area, hours, licence and insurance shown, review count and recency, replies, and any duplicate listing.
- Coverage: your rank for "driveway paving" and "parking lot paving" at a grid of points across the area. It is drawn as a green-to-red heat map.
- Website: a page for each service, a separate commercial and strata page, a page for each town you serve, and matching name, address, and phone.
- Reviews: where they come from, how often, the star trend, whether you reply, whether recency holds through the off-season, and whether any come from property managers.
- Matching details: name, address, and phone across Google, your site, and the main directories.
- Photos: whether the profile and site show dated before-and-after work for both driveways and lots, not just a logo and a truck.
How to read the result
The heat map is the centre of it. Green points are where you rank in the top three. Amber is close. Red is where a homeowner or a manager will not find you when they start calling for quotes.
Group the red points by neighbourhood. Put a rough job value on each one. Fix the cheap profile issues first, then build reviews and job proof in the red zones worth the most, while it is still the off-season.
If the whole grid is weak, the problem is usually the profile basics or mismatched details. If only the far zones are red, that is normal distance falloff, and the work out there is proof and reviews. A geo-grid check tells the two apart.
Do it yourself or have it done
You can run a basic version. Search "driveway paving" and "parking lot paving" from a few parts of your area in an incognito window. Check your profile fields against the list above. Note where you do not appear. The Map Pack Check tool does the profile score and a sample grid for free.
The free Map Pack audit is the hand-run version. It has a 49-point grid, the full profile review, and the fix list in order. One client per industry, per area.
Sources
- Whitespark, Local Search Ranking Factors (2026). Proximity is about 55% of Local Pack weight, profile signals about 32%.
- Google Business Profile Help, Improve your local ranking on Google. Ranking is relevance, distance, and prominence. You cannot pay for a better spot.
- BrightLocal, 2026 Consumer Review Survey: review recency and detail affect whether a consumer contacts a local business.
Figures are quoted from the sources above and are rough. The 49-point grid is DHM's standard free-audit method.
Questions we get
Frequently asked questions
How much does a concrete and paving local SEO audit cost?
DHM's Map Pack audit is free and hand-run. It covers the 49-point grid, the full Google Business Profile review, and a fix list in order. We take one paving client per area.
When is the best time to run the audit?
Late autumn or winter. The fixes it finds take weeks to show, so running it in the off-season means you arrive at the spring rush already ranking. Running it in May means the season is half gone before the work lands.
What is the difference between an audit and the Map Pack Check tool?
The Map Pack Check tool gives an instant profile score and a sample grid. The audit is a person walking a full 49-point grid, checking every field, and writing the fix list for your market.
Will the audit tell me why my ranking dropped?
Usually. The grid shows whether the drop is everywhere or only in some zones. Everywhere points to a profile edit, a suspension, or mismatched details. Some zones points to a competitor who kept collecting reviews through the winter.
Can I run the audit myself?
A basic version, yes. Search your terms from a few parts of your area in incognito. Check the profile fields against the list on this page. Note the gaps. The full grid and the ordered fix list are what the hand-run audit adds.
Read next
Where to go from here
Next step
Get your paving coverage mapped, free.
The Map Pack audit walks a 49-point grid across your service area. It reviews every profile field, and hands back a fix list in order, in time to act before the season opens. One client per industry, per area.
Or call 778-200-8661 · One client per industry, per area. No guaranteed rankings.