What this costs
$1,000 to $3,000 a month. Here is what changes inside that range.
Most agencies hide pricing to force a discovery call. This is the real range most of our clients sit in, what actually changes across it, and the six factors that move the number. The assessment produces a fixed quote before you commit to anything.
Digital Handshake Media engagements start at $1,000 per month, with most clients investing between $1,000 and $3,000 per month. Work is scoped as a 12-week roadmap, then continues month to month. Final pricing depends on how contested your industry and service area are, the condition of your existing profile, and whether website implementation is included or specified for your own team. There is no charge for the market assessment that produces the quote.
Where most clients land
The businesses we work with typically invest between $1,000 and $3,000 per month in their online presence. They are comfortable at that level because of the arithmetic behind it: they are not trying to spend money on marketing, they are trying to build a predictable system that produces more visibility, more conversations, more quotes and ultimately more revenue. If one additional signed matter, install or coating job a month covers the fee, the decision stops being about cost.
What’s included at each level
Every engagement runs the same measurement and the same honesty rules. What changes is depth: how many keyword sets are scanned, whether website implementation is included or specified for your team, and how much content production the market needs to move.
Roadmap
$1,000-$1,500 / month
Single location, moderate competition, profile in reasonable condition.
- Full Google Business Profile audit and optimization
- Baseline and recurring geo-grid heat map scans
- Dashboard access and rank tracking
- NAP audit and priority citation corrections
- Monthly review with your account manager
The Territory Claim
$1,500-$3,000 / month
The core offer: the 12-week Map Pack roadmap plus exclusive rights to your industry in your service area for as long as you hold it. See territory status.
- Everything in Roadmap, at full depth
- Website audit, hierarchy and internal-link plan
- On-page, schema, citations and AI search layer
- Review Engine and Photo Drop support
- Competitor Displacement Report and AI Answer Audit
- Roadmap Guarantee: twelve of twelve executed and evidenced, or we keep working free
Territory Licence
$3,500-$6,000 / month
Multi-location, or verticals where one client is worth five figures: law, GLP-1 clinics, restoration. Exclusivity across adjacent markets.
- Everything in Territory Claim
- Expanded grid scanning across keyword sets
- Multi-location or multi-practitioner strategy
- Sector advertising-compliance review
- Ongoing content production
After week 12. Map Pack Hold
Once the roadmap is done, most clients move to Map Pack Hold at $500-$900 / month: monitoring, monthly re-scans, review responses, profile defence, and the territory retained. That continuity is where compounding coverage lives.
What moves the number
| Factor | Pushes cost down | Pushes cost up |
|---|---|---|
| Industry contest level | Niche trade, few direct competitors on the grid | Legal, dental, medical, roofing in a metro core |
| Service area size | Single town centre or neighbourhood | Whole metro, multiple municipalities |
| Profile condition | Live, claimed, reasonably complete | Suspended, duplicated, wrong category history, damaged NAP |
| Website access | We can implement directly | We specify and your team implements on their schedule |
| Review base | Steady existing flow to build on | Few reviews, stale, or unanswered backlog |
| Locations | One | Several, each needing its own grid and profile strategy |
How this compares to the alternatives
The honest comparison is not against other agencies. It is against the other things you could do with the same money.
| Option | Typical monthly | What you actually get |
|---|---|---|
| Doing it yourself | $0 plus your time | The highest-value items are genuinely DIY-able. Our checklist is published free for exactly this reason. The cost is a few hours a month, indefinitely |
| Shared lead marketplaces | Varies, often $1,000+ | Immediate volume, but the same lead sold to three competitors, and it stops the moment you stop paying |
| Paid search | $1,500-$10,000+ | Instant and controllable. Legal and roofing clicks are among the most expensive in local search, and nothing compounds |
| A cheap monthly SEO retainer | $300-$800 | Usually a report. At that price nobody can afford to do citation cleanup or technical work by hand |
| This | $1,000-$3,000 | A defined 12-week programme, measured against a dated baseline, that compounds and that you own at the end |
We are genuinely comfortable with the first row winning. A business that works the checklist and comes back in six months having done it is a better client than one who bought a retainer to avoid thinking about it. See what the work produced for a client who did engage, and how to evaluate any provider including us.
Google Partner, and ad credits on new accounts
Digital Handshake Media is a Google Partner. If paid search is part of your plan, Google currently offers advertising credits on qualifying new accounts, subject to Google’s own terms and spend thresholds. It is not our promotion and we do not control the eligibility rules, so ask on the assessment call and we will tell you whether your situation actually qualifies.
What we will not sell you
A cheaper plan that we do not believe will work. If the assessment says your market cannot be moved for what you can spend, the recommendation is to keep your money and work the published checklist yourself. That happens often enough that it is worth stating in advance.
Questions we get
Frequently asked questions
Why isn't there a fixed price list?
Because the work genuinely differs. A niche trade in Delta and a personal injury firm in downtown Vancouver need different amounts of the same activity, and quoting them identically would mean overcharging one and underserving the other. What we do publish is the floor, what is included at each level, and the fact that the assessment produces a fixed number before you commit.
Is there a contract?
The roadmap is scoped as a 12-week engagement because that is how long the work takes to evaluate honestly. After that it is month to month.
What is not included?
Paid advertising spend, website hosting, review-generation software, photography, and backlink acquisition. Where a plan does not include website implementation, we supply written specifications for your web team rather than charging you to wait on us.
Do you do one-off projects?
Occasionally: a profile rebuild, a citation cleanup, or a technical audit as a standalone piece. It is not the core model, because a one-off cannot be measured against a baseline the way the roadmap can, but if that is genuinely what you need we will say so.
Next step
Get a fixed number for your market
The assessment produces a quote and an honest read on what is achievable. Free, roughly 30 minutes.
Or call 778-200-8661 · One client per industry, per area · No guaranteed rankings