Roofer local SEO audit
Roofer local SEO audit: find where a storm surge would leak away.
A roofer local SEO audit checks your profile, your website, and your rank across the whole service area. It turns "how are we doing on Google" into a fix list with a value on each item.
A roofer local SEO audit is a review of everything that decides whether a roofing company shows up on Google Maps and Search. It checks the Google Business Profile fields, the website service pages, reviews and photos, whether the name and address match everywhere, and the rank at a grid of points across the service area. The output is a heat map of where you show up and where you do not, plus a short list of fixes in order. It matters because distance is the biggest ranking factor, and roofers cover a wide area. A roofer can be first at the yard and invisible across most of the metro. A storm event tests every gap on the same day.
By the numbers
- ~55% of Local Pack ranking is distance, per Whitespark's 2026 survey, so coverage has to be checked across the area, not at one point. INDEPENDENT RESEARCH
- ~32% sits in Google Business Profile signals, which is where most audit fixes are found. INDEPENDENT RESEARCH
- 49 points: the grid DHM walks in a free audit to map a roofing company's real coverage. DHM DATA
- 0 ways to pay Google for rank, so an audit that promises a bought position is selling a myth. GOOGLE DOCUMENTED
What a roofer local SEO audit checks
Six areas. Each one either helps you rank, helps you convert, or is quietly capping you.
- Google Business Profile: primary category, service list including storm and inspection, service area, review count and recency, replies, finished-roof photos, and any duplicate listings.
- Coverage: your rank for "roof replacement" and "storm damage roofer" at a grid of points across the area. It is drawn as a green-to-red heat map.
- Website: a page for each service, a real page for each town you serve, a replacement page with materials and a price range, and matching name, address, and phone.
- Reviews and photos: where reviews come from, how often, the star trend, whether you reply, and how recent your finished-roof photos are.
- Matching details: name, address, and phone across Google, your site, and the main directories.
- Storm readiness: whether the profile lists storm and inspection services and has recent storm-job proof, so it is ready before the next event.
How to read the result
The heat map is the centre of it. Green points are where you rank in the top three. Amber is close. Red is where a buyer will not find you.
Group the red points by neighbourhood. Put a rough job value on each one, using replacement value since that is the big number. Fix the cheap profile issues first. Then build reviews, photos, and service pages in the red zones worth the most.
If the whole grid is weak, the problem is usually the profile basics or mismatched details. If only the far zones are red, that is normal distance falloff, and the work out there is proof and reviews. A geo-grid check tells the two apart.
Do it yourself or have it done
You can run a basic version. Search your main terms from a few parts of your area in an incognito window. Check your profile fields against the list above. Note where you do not appear. The Map Pack Check tool does the profile score and a sample grid for free.
The free Map Pack audit is the hand-run version. It has a 49-point grid, the full profile review, and the fix list in order. One client per industry, per area.
Sources
- Whitespark, Local Search Ranking Factors (2026). Proximity is about 55% of Local Pack weight, profile signals about 32%.
- Google Business Profile Help, Improve your local ranking on Google. Ranking is relevance, distance, and prominence. You cannot pay for a better spot.
- Industry storm-response data: hail and wind events drive regional roofing search spikes that last weeks.
Figures are quoted from the sources above and are rough. The 49-point grid is DHM's standard free-audit method.
Questions we get
Frequently asked questions
How much does a roofer local SEO audit cost?
DHM's Map Pack audit is free and hand-run. It covers the 49-point grid, the full Google Business Profile review, and a fix list in order. We take one roofing client per area.
When should a roofer run an audit?
In the quiet weeks before storm season. That is when there is time to fix the profile, add photos, and build reviews so the grid is wide when the next event spikes searches across the metro.
What is the difference between an audit and the Map Pack Check tool?
The Map Pack Check tool gives an instant profile score and a sample grid. The audit is a person walking a full 49-point grid, checking every field, and writing the fix list for your market.
Will the audit tell me why my ranking dropped?
Usually. The grid shows whether the drop is everywhere or only in some zones. Everywhere points to a profile edit, a suspension, or mismatched details. Some zones points to a competitor who out-collected you or normal distance falloff.
Can I run the audit myself?
A basic version, yes. Search your terms from a few parts of your area in incognito. Check the profile fields against the list on this page. Note the gaps. The full grid and the ordered fix list are what the hand-run audit adds.
Read next
Where to go from here
Next step
Get your roofing coverage mapped, free.
The Map Pack audit walks a 49-point grid across your service area, reviews every profile field, and hands back a fix list in order, in time for storm season. One client per industry, per area.
Or call 778-200-8661 · One client per industry, per area. No guaranteed rankings.