This calculator estimates the value of showing up more often in local search. You enter your monthly local searches, how visible you are now, a target, and your own contact rate, close rate and job value. It multiplies them out. Google says there is no way to pay for a better local rank, so treat the output as a planning number, not a quote or a guarantee.
Extra revenue a month: $6,048
Extra revenue a year: $72,576
Rough model. It assumes the extra visibility behaves like your current visibility. A hard market, a weak website or slow follow-up will pull the real number down.
How the math works
- Monthly local searches. How many times people search for your service in your area each month. A keyword tool gives a starting estimate.
- Visibility now. Of those searches, the share where your business shows up near the top. A geo-grid scan measures this properly. A guess is fine to start.
- Target visibility. Where you want to get to. Whitespark’s 2026 survey puts proximity at about 55% of ranking, so full coverage of a wide area is rarely realistic.
- Contact rate. Of the people who see you, the share who call or click. For local service searches this is often 5 to 15%.
- Close rate. Of those contacts, the share who become a paying job. You know this number better than any benchmark.
- Job value. Your average revenue per job. Use the real average, not your best week.
Extra visibility, times contact rate, times close rate, times job value, times twelve. That is the annual figure.
What this cannot tell you
It cannot tell you how long the change takes. It cannot promise the target is reachable from where your business sits. It cannot account for a slow phone, a thin website, or a competitor who moves at the same time. And it is only as good as the numbers you put in.
Use it to decide whether the size of the prize is worth a proper look. Then measure the real starting point with a scan.
Sources
- Google Business Profile Help, Improve your local ranking on Google: local results are based on relevance, distance and prominence; there is no way to pay for a better local ranking.
- Whitespark, Local Search Ranking Factors (2026 edition): proximity of the searcher to the business is the highest-weighted Google Business Profile ranking factor, at roughly 55%.
Benchmark ranges are directional and drawn from the sources above and from common local-service figures. Your own numbers override them.