Siding and gutter local SEO audit
Siding and gutter local SEO audit: find which of your two services is invisible.
A siding and gutter local SEO audit checks your profile, your website, and your rank across the whole service area for both searches. It turns "how are we doing on Google" into a fix list with a value on each item.
A siding and gutter local SEO audit is a review of everything that decides whether a siding and gutter company shows up on Google Maps and Search, for both services. It checks the Google Business Profile categories and services, the website pages, reviews, and whether the name and address match everywhere. It checks that both a siding category and a gutter category are set, and that siding materials are listed as separate services. And it checks your rank at a grid of points across the area, once for a siding search and once for a gutter search. The output is two heat maps of where you show up and where you do not, plus a short list of fixes in order. It matters because Google matches your profile to the exact search.
By the numbers
- ~55% of Local Pack ranking is distance, per Whitespark's 2026 survey, so coverage has to be checked across the area, not at one point. INDEPENDENT RESEARCH
- ~32% sits in Google Business Profile signals, which is where most audit fixes are found. INDEPENDENT RESEARCH
- Two grids: the audit runs the 49-point grid twice, once for siding and once for gutters, because relevance differs by service. DHM DATA
- 0 ways to pay Google for rank, so an audit that promises a bought position is selling a myth. GOOGLE DOCUMENTED
What a siding and gutter local SEO audit checks
Six areas. Each one either helps you rank, helps you convert, or is quietly capping you.
- Google Business Profile: whether both a siding category and a gutter category are set, whether siding materials and gutter jobs are listed as separate services, plus service area, hours, credentials, review count and recency, replies, and any duplicate listing.
- Coverage: your rank for "siding replacement" and for "seamless gutter installation" at a grid of points across the area, drawn as two green-to-red heat maps.
- Website: a page per siding material, a page for gutters, a storm-repair page, a page for each town you serve, and matching name, address, and phone.
- Photos: whether siding and gutter jobs are labelled separately so each service has its own proof.
- Reviews: where they come from, whether they cover both service types or only the big siding contracts, the star trend, and whether you reply.
- Matching details: name, address, and phone across Google, your site, and the main directories.
How to read the result
You get two heat maps. The common pattern in this trade is one that is mostly green and one that is mostly red, because the profile was built for siding and the gutter category was never added.
Fix the category and services gap first, since it is free and it moves the weak service fastest. Then group the red points by neighbourhood, put a rough job value on each, and build reviews and job proof in the red zones worth the most.
If both grids are weak everywhere, the problem is usually the profile basics or mismatched details. If only the far zones are red, that is normal distance falloff. A geo-grid check tells the two apart.
Do it yourself or have it done
You can run a basic version. Search "siding replacement" and "seamless gutter installation" from a few parts of your area in an incognito window. Check your profile categories and services against the list above. Note which search you do not appear for. The Map Pack Check tool does the profile score and a sample grid for free.
The free Map Pack audit is the hand-run version. It has the 49-point grid run for both services, the full profile review, and the fix list in order. One client per industry, per area.
Sources
- Whitespark, Local Search Ranking Factors (2026). Proximity is about 55% of Local Pack weight, profile signals about 32%.
- Google Business Profile Help, Improve your local ranking on Google. Ranking is relevance, distance, and prominence. Relevance is how well the profile matches the search.
- BrightLocal, 2026 Consumer Review Survey: review recency and detail affect whether a consumer contacts a local business.
Figures are quoted from the sources above and are rough. The 49-point grid is DHM's standard free-audit method.
Questions we get
Frequently asked questions
How much does a siding and gutter local SEO audit cost?
DHM's Map Pack audit is free and hand-run. It covers the 49-point grid run for both siding and gutter searches, the full Google Business Profile review, and a fix list in order. We take one siding and gutter client per area.
Why does the audit run the grid twice?
Because relevance differs by service. A profile set up for siding can rank well for "siding replacement" and be nowhere for "gutter installation" in the same neighbourhood. Running one grid would hide the gap that is usually the biggest opportunity.
What is the most common fix the audit finds in this trade?
A missing gutter category and missing gutter services. The profile has "siding contractor" and nothing gutter-specific, so every gutter search reads the company as weakly relevant. It is a free fix that moves the weak service fastest.
Will the audit tell me why my ranking dropped?
Usually. The grids show whether the drop is on one service or both, and whether it is everywhere or only in some zones. Everywhere on both points to a profile edit or mismatched details. One service points to a category or services change.
Can I run the audit myself?
A basic version, yes. Search both terms from a few parts of your area in incognito. Check the profile categories and services against the list on this page. Note which search you are missing. The full two-grid version and the ordered fix list are what the hand-run audit adds.
Read next
Where to go from here
Next step
Get your siding and gutter coverage mapped, free, for both services.
The Map Pack audit runs the 49-point grid twice, once for siding and once for gutters. It reviews every profile field and hands back a fix list in order. One client per industry, per area.
Or call 778-200-8661 · One client per industry, per area. No guaranteed rankings.