Comparisons

Local marketing comparisons, as decision frameworks

No takedowns. Each of these lays out the real trade-offs between two ways of getting local customers, so you can pick the one that fits your business right now.

What is here

Head-to-head comparisons of local marketing options: local SEO, Google Ads, directories, in-house versus agency, and more. Each page gives the difference in a table, the numbers where they exist, and a plain recommendation on when to use which.

Local SEO vs Google Ads

Ads buy speed you rent. Local SEO builds a position you own. When to use each, and the sequence most local businesses follow.

More comparisons are in progress: local SEO vs directories, in-house vs agency vs freelancer, SEO vs local SEO.

Where to go from here

Not sure which mix fits your business?

The free market assessment maps where your calls leak and what each gap is worth, then gives an honest read on ads, SEO or both.

Book a free market assessment Run the free Map Pack Check

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