Head-to-head comparisons of local marketing options: local SEO, Google Ads, directories, in-house versus agency, and more. Each page gives the difference in a table, the numbers where they exist, and a plain recommendation on when to use which.
Local SEO vs Google Ads
Ads buy speed you rent. Local SEO builds a position you own. When to use each, and the sequence most local businesses follow.
Local SEO vs directories
A directory sells a share of a lead to several businesses. Local SEO earns the customer who chose you. When each is the right spend.
SEO vs local SEO
Same fundamentals, different target and different main asset. How to tell which one your business should lead with.
In-house vs agency vs freelancer
Cost, breadth, control and continuity risk for each, in a table, plus when each is the right call and the path most businesses take.